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Canon in India: Restructuring to Survive |
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"Our growth will be driven by increase in the number of products, gain in marketshare and expansion to more parts of the country. We have morphed from an office automation firm to an imaging solutions company." - Alok Bharadwaj, Director and General Manager, Consumer Imaging & Information Division, Canon India, in April 2003.1 Canon India Marching AheadCanon India won this award for excellent performance in its inkjet printer2 business. Commenting on Canon's selection for the award, Sameer Kochhar, CEO, Skoch, said, "Canon sold 15% inkjet printers in a market size of 580,963 units. Additionally, Canon's performance in India has been commendable, considering that nearly 70% of its sales took place in non-metro areas, where the action is shifting."3 Research conducted by Skoch revealed that Canon India was well poised for leveraging the growth in the inkjet printer market in the early 21st century. Skoch also stated that the company had the potential to double its marketshare by 2005. While receiving the 'Challenger 2003' award, Alan Grant, Managing Director, Canon India, said, "Canon is extremely pleased to receive the Challenger 2003 award. The award is a reinforcementof Canon's performance in the inkjet printer market and strengthens its positioning as the only complete digital imaging company in India."4 This award was one of the many positive developments in the company after June 2001, when Canon India set about to position itself as a complete digital imaging company, increase its marketshare and consolidate its presence in the Indian IT Peripherals market.
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1] "Canon Bags the 'Challenger 2003' Award for Inkjet Printers," www.agencyfaqs.com, April 08, 2003. |
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